Marketing Manager

Description

This role is responsible for developing and executing comprehensive marketing strategies to support the growth of a mobility solutions provider. The Marketing Manager will play a crucial role in driving lead generation, customer acquisition, and brand building within the automotive industry.

Responsibilities and Duties

* Develop and implement comprehensive marketing strategies for the company's product line, including passenger cars, commercial vehicles, leasing, insurance, and after-sales services. * Collaborate with various business units to align marketing initiatives with sales goals, ensuring support for lead generation, conversion, and customer retention. * Develop, review, and update promotional materials such as brochures, product images, and other materials to enhance product visibility and generate leads. * Manage and maintain social media platforms, websites, and digital channels, ensuring content is up-to-date, engaging, and targeted to the right audience. * Oversee the creation of videos and other content to drive customer engagement and brand awareness. * Maintain and enhance the company's brand presence across all marketing channels, ensuring consistency and alignment with brand identity. * Conduct market research to understand customer preferences, identify emerging trends, and analyze competitor strategies. * Manage the marketing budget, ensuring cost-effective utilization of resources and a strong return on investment for all campaigns and promotions. * Prepare regular reports for senior management on the effectiveness of marketing activities and provide recommendations for improvement. * Perform other duties as assigned.

Qualifications and Requirements

* Bachelor's Degree in Business, Marketing, or a related field. * At least 5 years of relevant marketing experience, preferably within the automotive industry. * Proficiency in digital marketing tools and strategies. * Strong communication, negotiation, and project management skills. * Ability to thrive in a fast-paced and dynamic work environment. * Highly detail-oriented with a creative mindset and strong conceptualization skills. * Excellent analytical skills with the ability to interpret data and derive actionable insights. * Strong interpersonal skills, a team-oriented approach, and experience in building and managing stakeholder relationships.

Working Condition

Salary

Basic Salary 4500