Senior Marketing Executive (Education Centre)

Description

This is an exciting opportunity to join a high-performing marketing team at a growing sport education center in the West. As a Senior Marketing Executive, you will play a key role in developing and executing strategic marketing initiatives to drive brand awareness, student enrollment, and business growth. You will be responsible for a wide range of marketing activities, from crafting compelling content to managing social media campaigns and analyzing data.

Responsibilities and Duties

* Develop and implement comprehensive marketing strategies aligned with the company's overall business objectives and target audience demographics. * Stay abreast of current marketing trends, conduct competitor analysis, and explore innovative digital platforms and communication techniques to stay ahead of the curve. * Collaborate effectively with internal teams, such as sales and operations, to ensure marketing efforts are cohesive and support overall business goals. * Plan, manage, and optimize multi-channel digital marketing campaigns, including search engine marketing (SEM), social media advertising, email marketing, and content marketing initiatives. * Partner with external vendors and media agencies to ensure seamless campaign execution and maximize return on investment (ROI). * Analyze campaign performance metrics and generate actionable insights to inform future marketing strategies. * Create high-quality marketing materials for various platforms, including Facebook, LinkedIn, Google Ads, and TikTok. * Develop data-driven social media plans and advertising strategies to achieve specific business objectives and increase brand engagement. * Manage and curate engaging social media content calendars for platforms like Facebook, Instagram, TikTok, Twitter, LinkedIn, and YouTube. * Generate creative and engaging content, including capturing photos and videos of gymnasts in action, to showcase the company's offerings and expertise. * Monitor and analyze social media and campaign performance metrics to identify areas for improvement and recommend optimization strategies.

Qualifications and Requirements

* Minimum of 4 years of experience in sales and marketing, with a proven track record of success in developing and executing marketing campaigns. * Strong content creation and copywriting skills with the ability to craft compelling and persuasive marketing messages. * Excellent written and spoken English communication skills. Familiarity with Adobe Creative Suite (Premiere Pro, Photoshop, Illustrator) is a plus.

Working Condition

Salary

Basic Salary 4200