Cluster Sales and Marketing Manager

Description

The Cluster Sales and Marketing Manager is responsible for overseeing sales and marketing strategies across multiple properties within a hotel group. This role involves driving revenue growth, developing and executing marketing campaigns, managing client relationships, and ensuring the successful promotion of the brand. The Cluster Sales and Marketing Manager works closely with the leadership team to align sales goals and marketing initiatives with the overall business objectives, while managing a team to ensure consistent performance across all properties. Nextbeat Singapore Pte.Ltd. EA License Number: 22C1267

Responsibilities and Duties

* Develop and implement a social media calendar, posting daily content on platforms such as Facebook and Instagram. * Create and manage the schedule for email marketing (EDM) campaigns. * Monitor and respond to all reviews on social media, Marriott, and OTA channels within 24 hours. * Initiate and maintain an annual schedule of events for marketing campaigns. * Plan, coordinate, and execute marketing campaigns for both rooms and F&B at the property level, tailoring efforts to meet specific needs. * Oversee the creation, organization, and editing of photography and videography for all marketing purposes. * Regularly update Marriott and "vanity" hotel and F&B websites to ensure all content is current and aligned with brand standards. * Manage and maintain version control of all graphic collateral assets across departments and properties. * Coordinate PR events, both independently and in collaboration with the PR company, while fostering ongoing partnerships. * Assess, recommend, and nurture relationships with influencers through a scheduled plan of hotel inspections and hosted events. * Respond to all marketing and influencer-related emails within 24 hours. * Stay informed about online, above-the-line, and below-the-line marketing trends and developments. * Actively monitor competitors' marketing programs across various channels. * Identify and explore new online marketing opportunities to enhance brand and hotel visibility as needed.

Qualifications and Requirements

* At least 5 years of relevant experience in digital marketing, with a minimum of 2 years in the hotel industry. * Strong educational background in digital and social marketing strategies, marketing communications, advertising, and sales, backed by proven practical experience. * Ability to identify current trends, market attitudes, and competitive intelligence. * Skilled in photography, graphic design, videography, and editing. * Proficient in basic desktop publishing software, including InDesign, Photoshop, or equivalent programs. * Excellent written and spoken English communication skills. * Must hold at least a Bachelor's Degree, Post Graduate Diploma, or Professional Degree in Marketing, Hospitality, Tourism, Hotel Management, or a related field.

Working Condition

Working hours

5 days / 44 hours