Marketing Senior Executive

Description

We are looking for a skilled and proactive Senior Marketing Executive to join our team. This role is essential in strengthening our brand presence, coordinating marketing efforts across all centers, and executing effective lead-generation strategies to drive enrolments.

Responsibilities and Duties

Lead Generation and Management: Generate and manage quality leads through various channels. Explore new lead-generation opportunities and maintain updated lead records. Ensure timely follow-ups, track conversions, and prepare reports. Marketing for New Centres: Set up and manage Google Business and social media pages. Oversee branding assets like signage, banners, and launch campaigns. Ensure accurate listings in directories and produce introduction videos. Social Media Management: Maintain a strong presence on social platforms with at least two posts per week per center. Share parent testimonials to build trust. Budget and Expenditure Oversight: Source competitive quotes and ensure spending stays within budget. Track marketing expenses and evaluate ROI through detailed reports. Events and Partnerships: Plan and support events such as Open Houses. Create post-event videos and explore partnerships to boost outreach. Coordinate with vendors and internal teams for effective execution. Marketing Collateral Development: Collaborate with HQ or vendors to create branding-compliant materials like brochures and flyers. Customer Service Respond promptly and professionally to inquiries across multiple channels. Ad-Hoc Duties: Assist with additional tasks as assigned by the Director of Sales & Marketing.

Qualifications and Requirements

* Diploma in Business Management, Marketing, or a related field, with demonstrated experience in a senior marketing role. * At least 2 years of experience in the education sector or a school setting is an advantage. * Strong expertise in social media management and digital marketing. * Excellent organizational and project management capabilities. * Skilled in analyzing marketing data, generating insightful reports, and providing actionable recommendations. * Outstanding communication and interpersonal abilities. * Creative thinker with strong problem-solving skills. * Proficiency in English and Mandarin is preferred. * Proactive, resourceful, and self-motivated with a positive attitude.

Working Condition

Working hours

5 days / 44 hours