marketing manager

Description

This role is responsible for developing and executing marketing strategies that align with the company's overall business goals, including sales growth and profitability. The Marketing Manager will play a key role in planning and implementing marketing campaigns, analyzing market trends, and managing the marketing budget.

Responsibilities and Duties

* Develop and implement marketing programs to achieve company business objectives. * Review and revise marketing programs to ensure optimal results. * Establish sales forecasts and promotion targets for each month. * Develop business plans, marketing strategies, marketing calendars, and new product development plans. * Develop attractive promotional campaigns to increase sales volume. * Create effective advertising programs in collaboration with advertising agencies, while managing the advertising budget. * Monitor sales performance, identify factors impacting sales, and recommend strategies to improve sales volume. * Conduct value analysis with the Purchasing and Finance teams to optimize the cost of goods sold and ensure competitive pricing. * Conduct competitor and pricing analysis to position products competitively. * Analyze market trends and competitor activities to proactively adapt marketing strategies. * Gather and analyze data on winning brands and market share. * Prepare weekly, monthly, and quarterly marketing reports for senior management and the Operations team. * Analyze the performance of all marketing activities and report findings to senior management and the Operations team. * Develop and manage the marketing budget, allocating funds across different media and promotional channels. * Monitor the marketing budget on a monthly basis. * Maintain strong working relationships with the Operations, Purchasing, and New Product Development teams to ensure effective implementation of marketing plans. * Collaborate with suppliers on joint promotions. * Manage relationships and marketing campaigns with key business partners. * Provide sales forecasts to the Purchasing department to support effective inventory management. * Identify stores with low sales performance and develop targeted promotional campaigns to improve results. * Develop grand opening programs for new stores to build brand awareness and drive customer traffic. * Support stores by providing all necessary marketing materials. * Liaise with suppliers to produce marketing materials and operational requirements. * Perform other duties as assigned by supervisors.

Qualifications and Requirements

* Bachelor's degree in Marketing, Business Administration, or a related field. * Relevant experience in marketing, preferably within the relevant industry. * Strong analytical and problem-solving skills. * Excellent communication, presentation, and interpersonal skills. * Proficiency in Microsoft Office Suite and other relevant software. * Strong organizational and time-management skills. * Ability to work independently and as part of a team. * Budget management and financial analysis skills.

Working Condition

Salary

Basic Salary 6000