MARKETING ASSISTANT

Description

The Marketing Assistant assists the Marketing Manager in implementing marketing campaigns, handling daily operations, and ensuring the smooth functioning of the marketing department. This role combines administrative, creative, and analytical tasks to boost brand visibility and support the overall marketing strategy.

Responsibilities and Duties

Campaign Support * Assist in developing and executing marketing campaigns across digital and traditional channels. * Coordinate with internal teams and external partners for timely campaign delivery. * Track and analyze campaign performance, making adjustments as needed. Content Creation & Management * Help create content for social media, emails, blogs, and promotional materials. * Maintain and update the company’s website and social media. * Ensure content aligns with brand guidelines and audience needs. Administrative Support * Assist with scheduling meetings, preparing reports, and managing marketing calendars. * Organize events, trade shows, and webinars. * Maintain databases and manage customer/lead info for follow-up campaigns. Market Research * Conduct research on trends, opportunities, and competitor activity. * Analyze data to provide insights on customer preferences. Brand Support * Ensure brand consistency across all marketing channels. * Update promotional content and monitor brand presence. Collaboration & Communication * Align marketing efforts with sales and product teams. * Coordinate communication with external vendors and media. Skills & Competencies * Strong organizational and communication skills. * Familiar with digital marketing tools (Google Analytics, social media platforms). * Creative, detail-oriented, and able to manage multiple tasks.

Qualifications and Requirements

* Bachelor's degree in Marketing, Business, or a related field (or equivalent experience). * 1-2 years of experience in marketing or administrative roles (including internships). * Proficient in Microsoft Office Suite and Google Workspace. * Basic understanding of social media platforms, SEO, and digital marketing principles is a plus.

Working Condition

Working hours

5 days / 44 hours