Marketing Manager

Description

The Marketing Manager will lead strategic marketing initiatives to promote the company’s immigration services, including visa assistance, consultancy, and legal support. This role focuses on driving lead generation, client acquisition, and retention through effective content creation, digital campaigns, and engagement strategies. Key responsibilities include managing the company’s online presence, overseeing culturally sensitive content development, organizing events, and building partnerships with educational institutions and recruitment agencies. The ideal candidate will leverage market insights and analytics to optimize marketing efforts, ensure compliance with industry standards, and foster client trust through compelling brand narratives and client success stories.

Responsibilities and Duties

* Strategic Marketing: Develop and execute strategies to promote immigration services, focusing on lead generation, client acquisition, and retention. * Content Management: Oversee the creation of targeted, compliant, and culturally sensitive content such as blogs, guides, and videos. * Digital Marketing: Optimize the company’s online presence, run SEO and ad campaigns, and track performance using analytics tools. * Client Engagement: Foster trust through client success stories, webinars, and Q&A sessions on immigration topics. * Market Insights: Conduct research to understand audience needs, track trends, and adapt strategies accordingly. * Partnerships: Build collaborations with educational institutions and agencies to expand the client base. * Event Management: Organize and represent the company at expos, fairs, and industry events to enhance visibility.

Qualifications and Requirements

Education Diploma in Marketing, Business Administration, or a related field. Knowledge of immigration laws and procedures is a plus. Experience Proven marketing management experience, ideally in immigration, legal, or consulting industries. Expertise in digital marketing and lead generation. Skills Strong understanding of immigrant and international client demographics. Excellent communication and interpersonal skills. Proficiency in marketing tools (Google Analytics, CRM software, SEO tools). Data-driven mindset with strong analytical skills. Creative and adaptable to changing market needs. Preferred Familiarity with immigration processes and visa categories. Multilingual capabilities to engage diverse clients. Passion for helping clients achieve immigration success.

Working Condition

Working hours

5 days / 44 hours