Marketing Manager (F&B）

Description

This exciting opportunity is for a dynamic and results-oriented Marketing Manager to lead and execute all marketing initiatives within the Singapore market. You will be responsible for developing and implementing effective marketing strategies that enhance brand awareness, drive customer engagement, and contribute to overall business growth.

Responsibilities and Duties

* Spearhead the development and execution of corporate marketing and branding strategies tailored to the Singapore market. * Conceptualize, strategize, and lead the implementation of impactful branding campaigns, promotions, new product/menu launches, and media and consumer engagement plans. * Execute multichannel marketing campaigns across various touchpoints throughout the customer lifecycle, ensuring consistent messaging and brand alignment. * Manage and update content across all customer and internal touchpoints, establish budget guidelines, participate in events, document business processes, and provide sales support. * Gather valuable customer and market insights to inform outreach strategies, increase customer conversions, and generate qualified leads. * Track and analyze the effectiveness of current marketing initiatives, identify areas for improvement, and optimize campaigns accordingly. * Present marketing ideas and final deliverables to internal and external teams. Effectively communicate marketing programs, strategies, and budgets to senior leadership. * Conduct outlet briefings for major marketing campaigns to ensure effective communication and coordination across all teams.

Qualifications and Requirements

* Diploma or higher in Marketing, Business Administration, or a related field. * 8-10 years of relevant work experience, preferably within the F&B industry. * In-depth knowledge of the Singapore F&B market with strong insights and proven organizational and planning skills. * Familiarity with international and Chinese F&B branding and their respective marketing/PR strategies. * Strong planning and execution skills in marketing programs, utilizing various multimedia channels and public relations strategies. Excellent written and oral communication skills are essential. * Ability to thrive in a fast-paced environment, meet tight deadlines, and effectively manage multiple marketing campaigns concurrently. * Proven ability to work effectively with cross-cultural teams and groups internationally.

Working Condition

Salary

Basic Salary 4500