Marketing Communications Manager

Description

The Marketing Communications Manager plays a critical role in shaping and executing the brand strategy for Copthorne King's Hotel Singapore. This position oversees all aspects of marketing communications, including brand positioning, media relations, event marketing, and online marketing initiatives.

Responsibilities and Duties

* Conduct thorough market research to understand customer needs and identify potential opportunities. * Develop and implement innovative marketing initiatives and business strategies aligned with the hotel's overall goals and objectives. * Lead the planning, execution, and evaluation of marketing projects, ensuring timely completion and achieving desired results. * Oversee day-to-day marketing communications activities, including media relations, branding, advertising, public relations, and the production of marketing collateral. * Develop, monitor, and adjust strategic content marketing campaigns for various channels to drive customer loyalty and business performance. Analyze key performance indicators (KPIs) such as room statistics and demand factors to inform strategic decisions. * Proactively identify and build strong relationships with media outlets, bloggers, journalists, and key industry contacts. * Create and execute engaging content campaigns for Facebook and Instagram to increase brand visibility and audience interaction. * Effectively manage marketing budgets and control costs within allocated limits. * Prepare and analyze monthly expense reports and evaluate the effectiveness of marketing campaigns.

Qualifications and Requirements

* A self-starter with the ability to work independently and proactively to achieve goals. * Excellent interpersonal and communication skills with the ability to build strong relationships with media, community members, government agencies, and external partners. * Strong analytical and strategic thinking skills with the ability to develop and execute successful marketing campaigns. * Proven leadership skills with the ability to manage budgets, control costs, and lead teams effectively. * Ability to thrive in a fast-paced and dynamic environment, effectively managing multiple projects and adapting to changing priorities.

Working Condition

Salary

Basic Salary 4700