Marketing Manager

Description

This role is responsible for the creation and execution of comprehensive marketing and communication strategies, encompassing both traditional and digital channels, and aligning with the organization's overarching business objectives. This involves market research, campaign management, team leadership, budget control, and cultivating strong relationships with external partners.

Responsibilities and Duties

* Develop and propose marketing and communication strategies to senior leadership, ensuring consistency with the organization's corporate strategy. * Create and deliver accurate, professional, and timely content that adheres to established marketing strategies. * Analyze the effectiveness of marketing campaigns and assess their impact. * Recruit, interview, hire, and train marketing team members. * Establish marketing goals based on historical data and projected market trends. * Oversee existing product/service offerings and develop initiatives for new offerings. * Conduct research and analyze market trends, demographics, pricing, competitor activities, and other relevant data to inform marketing strategies. * Collaborate with the marketing team to develop detailed marketing plans for all media channels and sales teams. * Manage the creative development of promotional materials, website content, advertisements, and other marketing-related projects. * Communicate with media buyers, advertising agencies, printers, and other vendors to facilitate the execution of marketing projects. * Provide detailed information to prospective clients and represent the marketing department in key client meetings. * Manage the department's budget to develop cost-effective marketing plans for each product or service. * Track marketing and sales data, creating detailed written reports and delivering presentations to senior management. * Adjust marketing campaigns and strategies as needed based on data analysis and feedback. * Develop and maintain relationships with external content providers, such as publishers, to pursue publicity and promotional opportunities. * Contribute to improving and maintaining the customer database. * Evaluate marketing material quotations and invoices, recommending optimal pricing and quality to senior management. * Establish and maintain strong working relationships with partner organizations, affiliates, government agencies, media representatives, and other public relations contacts. * Assist the General Manager and other senior managers with projects and other assigned tasks.

Qualifications and Requirements

* Expertise in media channels and client relationship management. * Excellent creative thinking, adaptability, research, analytical, writing, public speaking, and interpersonal communication skills. * Strong leadership, people management skills, and attention to detail. * Proficiency in marketing budgeting and organizational skills. * Copywriting skills. * Computer literacy, including proficiency in standard office software and operating systems. * Ability to multitask effectively.

Working Condition

Salary

Basic Salary 3000