Manager, Marketing Communications (Loyalty Marketing)

Description

This role is responsible for the overall management and strategic direction of a comprehensive loyalty program. The ideal candidate will have a proven track record in developing and executing successful loyalty programs, with a strong focus on customer acquisition, retention, and driving increased customer spend.

Responsibilities and Duties

* Lead the development and management of the loyalty program, focusing on strategies to attract, retain, and engage members. * Design and implement acquisition and retention strategies, as well as member engagement programs that provide a valuable and seamless customer experience. * Develop and execute integrated marketing campaigns that encompass various marketing disciplines, such as brand management and partnerships. * Establish and manage affiliate partnerships and sponsorships to create valuable propositions for members, leveraging data analysis and insights. * Collect and analyze 360-degree feedback from members and stakeholders. * Collaborate effectively with various teams and stakeholders to ensure successful program execution and maximize results. * Build statistical models and extract insights from data to identify best practices and optimize program performance. * Monitor market trends and proactively adapt strategies to maintain a competitive edge. * Manage the loyalty program budget, ensuring compliance with processes and achieving a positive return on investment (ROI).

Qualifications and Requirements

* Bachelor's degree in Marketing or a related field. * Minimum of 3-5 years of relevant experience in managing full-scale loyalty programs and leading a small team. * Proven track record of successfully establishing and managing an affiliate partnership network. * In-depth knowledge of integrated marketing disciplines. * Excellent communication and interpersonal skills to effectively interact with stakeholders at all levels. * Results-oriented with a strong work ethic and a proactive approach. * Ability to work independently and effectively under pressure in a fast-paced environment. * Strong stakeholder management skills to leverage knowledge and develop synergies across teams. * Prior experience in data analysis and deep learning is preferred.

Working Condition

Salary

Basic Salary 5500