Marketing manager

Description

This role is responsible for developing and executing marketing strategies to promote training courses and enhance brand visibility. The position involves market research, content creation, digital marketing, partnership development, budget management, and team leadership. The ideal candidate will possess a strong understanding of marketing principles, excellent communication skills, and experience in data-driven decision-making.

Responsibilities and Duties

* Formulate and implement comprehensive marketing strategies to promote training programs. * Conduct market research to understand market trends, customer needs, and competitor activities. * Develop annual and quarterly marketing plans that align with organizational objectives. * Design and oversee marketing campaigns across various digital and traditional channels. * Create engaging marketing materials, such as brochures, email campaigns, social media content, and video promotions. * Maintain website content to ensure accurate and appealing course information. * Plan and implement search engine optimization (SEO), search engine marketing (SEM), social media marketing, and email marketing strategies to increase website traffic and course enrollments. * Analyze campaign performance using data and insights to optimize marketing efforts. * Manage and expand the organization’s presence on social media platforms. * Collaborate with educational institutions, healthcare organizations, and community groups on joint marketing initiatives. * Establish and nurture relationships with key stakeholders to enhance the organization’s reputation and reach. * Develop and manage the marketing budget to maximize return on investment (ROI). * Allocate resources effectively to support marketing campaigns and initiatives. * Lead and manage a small marketing team, providing guidance, mentorship, and performance evaluations. * Collaborate with course coordinators and instructors to ensure marketing materials are consistent with course objectives.

Qualifications and Requirements

* Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. * Certifications in digital marketing or healthcare marketing are advantageous. * At least five years of experience in marketing, including a minimum of two years in a management role. * Experience in marketing within the education, healthcare, or social services sectors is highly desirable. * Solid understanding of digital marketing strategies, including SEO, pay-per-click (PPC) advertising, and email marketing. * Proficiency in analytical tools, social media platforms, and marketing automation software. * Excellent written and verbal communication skills with the ability to create compelling content. * Analytical mindset and experience using data to inform marketing decisions.

Working Condition

Salary

Basic Salary 4000