Marketing Manager

Description

The Marketing Manager is responsible for developing and executing marketing strategies that effectively communicate the company's value proposition to customers, clients, partners, and other key stakeholders. This role involves market research, strategic planning, campaign execution, and team management.

Responsibilities and Duties

* Develop and propose comprehensive marketing and communication strategies, both online and offline, aligned with the company's overall business objectives. * Create and deliver high-quality, accurate, and timely marketing content that aligns with approved strategies. * Analyze the effectiveness of marketing campaigns and identify areas for improvement. * Lead the marketing team by recruiting, hiring, training, and managing staff performance. * Set and track marketing goals based on past performance and market forecasts. * Identify opportunities for new products or services and oversee existing offerings. * Conduct market research, analyze market trends, competitor activities, and pricing to inform marketing strategies. * Collaborate with the marketing team to develop detailed marketing plans for all media channels and sales teams. * Oversee the creative development of marketing materials, including website content, advertisements, and promotional materials. * Manage relationships with media buyers, advertising agencies, printers, and other service providers to support marketing project execution. * Provide in-depth information to potential clients and represent the marketing department in key meetings. * Develop and manage the marketing budget to ensure cost-effective campaigns. * Track marketing and sales data, analyze results, and prepare reports for senior management. * Adapt marketing campaigns and strategies based on data analysis and feedback. * Build relationships with external content providers (e.g., publishers) to secure publicity and promotional opportunities. * Contribute to the development and improvement of the customer database. * Evaluate marketing-related quotes and invoices, recommending the best options to senior management. * Build and maintain strong relationships with partners, affiliates, government agencies, media outlets, and other key stakeholders. * Support the General Manager and senior management with other projects as needed.

Qualifications and Requirements

* Bachelor's degree in Marketing, Business, or a related field. * Strong understanding of various media channels and client relationships. * Excellent creativity, adaptability, research, analytical, writing, presentation, and interpersonal communication skills. * Proven leadership, people management, and attention to detail. * Strong understanding of marketing budgeting and organization. * Excellent copywriting skills. * Proficiency in computer software, including Microsoft Office Suite. * Ability to effectively manage multiple tasks and projects simultaneously.

Working Condition

Salary

Basic Salary 3500