Senior Marketing Executive (Education Centre)

Description

A leading sport education center in the West is seeking a high-energy and results-oriented Senior Marketing Executive to join their growing team. In this role, you will play a key role in developing and executing strategic marketing campaigns that drive brand awareness, lead generation, and business growth. You will be responsible for staying ahead of the curve on marketing trends, managing multi-channel digital campaigns, and creating engaging content across various social media platforms.

Responsibilities and Duties

* Develop and implement comprehensive marketing strategies aligned with the company's overall business objectives and target audience demographics. * Conduct thorough market research, competitor analysis, and stay abreast of emerging digital marketing trends and technologies. * Collaborate effectively with internal teams, such as sales and creative, to ensure marketing initiatives are cohesive and support overall business goals. * Plan, manage, and execute multi-channel digital marketing campaigns, including search engine marketing (SEM), social media advertising, email marketing, and content marketing. * Oversee collaboration with external vendors and media agencies to ensure successful campaign execution. * Analyze campaign performance metrics and provide actionable data-driven insights to optimize marketing strategies. * Create high-quality marketing materials such as social media posts, graphics, and videos for platforms like Facebook, LinkedIn, Google Ads, and TikTok. * Develop and manage monthly and quarterly social media content calendars and advertising strategies to achieve specific business objectives. * Manage the social media content calendar for various platforms, including Facebook, Instagram, TikTok, Twitter, LinkedIn, and YouTube. * Craft engaging and informative social media content, including capturing high-quality photos and videos of gymnasts in action (as needed). * Monitor and analyze social media performance and campaign results to identify areas for improvement and recommend optimization strategies.

Qualifications and Requirements

* Minimum of 4 years of experience in sales and marketing, with a proven track record of success in developing and executing marketing campaigns. * Strong creative writing and copywriting skills with the ability to craft compelling marketing messages across various channels. * Excellent proficiency in written and spoken English. Familiarity with graphic design software like Adobe Premiere Pro, Photoshop, or Illustrator is a plus.

Working Condition

Salary

Basic Salary 4200