Marketing Manager

Description

The Marketing Manager will lead the development and execution of integrated marketing strategies to elevate the visibility of Singapore Ballet, its performances, and dance courses. This role requires a strategic thinker with hands-on expertise in executing impactful campaigns, especially in digital marketing. The ideal candidate will be both creative and results-driven, with a proven history of successful marketing initiatives and a genuine passion for the arts.

Responsibilities and Duties

* Strategy Development: Design and implement effective marketing and sales strategies to boost ticket sales and increase audience engagement. * Campaign Management: Plan, execute, and oversee multi-channel marketing campaigns, including digital, print, social media, and public relations. * Website Management: Regularly update and maintain content on the Singapore Ballet website to ensure accurate and engaging information. * Content Creation Oversight: Lead an internal team to produce compelling content, including social media updates and promotional materials for performances and dance courses. * Public Relations: Cultivate relationships with media, influencers, and partners to raise awareness of performances and promote the company’s artistic work. * Analytics and Reporting: Track and analyze marketing campaign performance through data-driven insights, adjusting strategies as necessary to maximize effectiveness. * Budget Management: Develop and manage the marketing budget, ensuring efficient resource allocation and expense tracking. * Collaboration and Relationship Management: Work closely with the artistic and administrative teams to align marketing efforts with organizational goals, support cross-functional initiatives, and maintain strong relationships with board members, donors, and partners.

Qualifications and Requirements

* Bachelor’s degree or diploma in Marketing, Communications, Arts Management, or a related field * Demonstrated experience in marketing, ideally within the performing arts or entertainment sector * Solid knowledge of digital marketing tools and social media platforms * Exceptional written and verbal communication skills, with a talent for creating engaging narratives * Creative thinker with strong problem-solving abilities * Effective team player with the ability to work both independently and collaboratively in a fast-paced environment * Excellent organizational skills and high attention to detail * Proficiency in marketing software and tools (e.g., Google Analytics, social media management platforms, CRM systems)

Working Condition

Working hours

5 days / 44 hours