Marketing Manager

Description

This role is responsible for developing and implementing comprehensive marketing and communication strategies, both online and offline, that align with the organization's overarching business strategy. The position involves market analysis, campaign execution, team leadership, budget management, and relationship building with external partners.

Responsibilities and Duties

* Develop and propose marketing and communication strategies to senior management, aligning them with the organization's overall corporate strategy. * Create and deliver content that adheres to approved marketing strategies, ensuring accuracy, professionalism, and timeliness. * Analyze the effectiveness of marketing campaigns to measure their impact and identify areas for improvement. * Manage the marketing team, including hiring, training, and supervising staff members. * Establish marketing goals based on historical data and market forecasts. * Evaluate current offerings and develop initiatives for new products or services. * Research and analyze market trends, demographics, pricing structures, competitor offerings, and other relevant data to inform marketing strategies. * Collaborate with the marketing team to develop detailed marketing plans for all media channels and sales teams. * Oversee the creative development of promotional materials, website content, advertisements, and other marketing projects. * Communicate with media buyers, advertising agencies, printers, and other service providers to facilitate the execution of marketing projects. * Provide detailed information to prospective clients and represent the marketing department in key meetings. * Manage the department budget to develop cost-effective marketing plans for each product or service. * Track marketing and sales data and create detailed written reports and presentations for senior leadership. * Adjust marketing campaigns and strategies based on data analysis and feedback. * Build relationships with external content providers, such as publishers, to pursue publicity and promotional opportunities. * Contribute to improving the development and maintenance of the customer database. * Evaluate marketing material quotations and invoices and recommend optimal pricing and quality to senior management. * Establish and maintain positive working relationships with partner organizations, affiliates, government agencies, media outlets, and other public relations contacts. * Assist senior management with projects and other assignments as directed.

Qualifications and Requirements

* Bachelor's degree in Marketing, Business, or a related field. * Expertise in media channels and client relationship management. * Excellent creative thinking, adaptability, research, analytical, writing, public speaking, and interpersonal communication skills. * Strong leadership, people management, and attention to detail. * Proficiency in marketing budgeting and organizational skills. * Copywriting skills. * Computer literacy, including proficiency in standard office software and operating systems. * Ability to multitask effectively.

Working Condition

Salary

Basic Salary 3000