Marketing Executive

Description

This role is for a Marketing Executive to join a dynamic company with two successful brands: a leading fashion and lifestyle brand with an in-house cafe, and a cutting-edge wellness bodycare brand. The Marketing Executive will be responsible for developing and executing marketing strategies to drive growth and enhance brand awareness for both brands.

Responsibilities and Duties

* Design and create engaging marketing materials for both online and offline channels, including posters, social media graphics, and website content, utilizing design tools like Canva. * Ensure all marketing materials maintain brand consistency in terms of visual style and messaging. * Design and update visually appealing cafe menus that align with the brand's aesthetic. * Develop and execute social media strategies to increase brand awareness, engagement, and follower growth across platforms like Instagram, Facebook, and TikTok. * Create compelling content for social media, blogs, newsletters, and email marketing campaigns. * Manage and optimize online store marketing activities, including product listings, promotions, and seasonal campaigns on the company website and e-commerce platforms. * Plan and execute brand events such as product launches, pop-up stores, and seasonal promotions. * Collaborate with influencers and key opinion leaders (KOLs) to enhance brand visibility and engagement. * Organize giveaways and contests to drive engagement and sales. * Develop and implement multi-channel marketing campaigns to achieve brand objectives and drive sales. * Monitor and analyze campaign performance, providing regular reports and insights to optimize future marketing efforts. * Build a strong online community around both brands by responding promptly and professionally to customer inquiries and feedback. * Develop and manage customer loyalty programs to enhance customer retention and satisfaction. * Plan and coordinate photoshoots for the fashion brand, lifestyle products, and the cafe, ensuring high-quality visual content for marketing purposes. * Provide creative direction during photoshoots to maintain brand consistency and visual appeal. * Work closely with sales, design, and product development teams to ensure marketing initiatives align with overall business goals. * Build and maintain relationships with external partners, including media outlets, vendors, and event organizers.

Qualifications and Requirements

* Diploma in Marketing, Business, or a related field. * 1-3 years of experience in a marketing role, preferably within the retail, fashion, or beauty industry. * Proficiency in digital marketing tools and platforms, including social media management and email marketing software. * Strong design skills with experience using graphic design tools such as Canva and Adobe Creative Suite (Photoshop, Illustrator, InDesign). * Excellent communication and interpersonal skills, with the ability to build strong relationships with influencers, partners, and customers. * Creative thinker with strong problem-solving skills and attention to detail. * Ability to work independently and effectively as part of a team in a fast-paced environment. * This position may require flexible working hours. * Prior marketing experience is preferred.

Working Condition

Salary

Basic Salary 2500