Marketing Assistant

Description

We are seeking a driven and skilled Marketing Specialist to develop and execute comprehensive marketing strategies that promote our commodities market intelligence products and services. This role involves managing and creating impactful content for diverse channels, including websites, social media, EDM campaigns, and webinars. You will conduct database cleaning and segmentation to target marketing campaigns precisely and ensure brand consistency across all materials. Additionally, you’ll engage in both online and onsite marketing activities to boost brand visibility, analyze campaign performance to enhance ROI, and maintain CRM accuracy for seamless sales and marketing alignment. Collaboration with the sales team to drive lead generation and business development, as well as a proactive approach to staying current with B2B marketing trends, are essential to success in this role.

Responsibilities and Duties

* Develop and implement strategic marketing initiatives that effectively promote our commodities market intelligence products and services, aligning with broader business goals. * Clean, segment, and manage target marketing databases to support tailored and precise marketing campaigns, ensuring maximum reach and relevance for target audiences. * Craft and oversee engaging marketing content across multiple channels, including: * Website: Manage and update content to drive traffic and conversions. * Social Media: Develop and post regular updates on LinkedIn, X, and other relevant platforms to enhance brand presence. * Email Direct Marketing (EDM) Campaigns: Design and execute targeted email campaigns to engage and nurture leads. * Webinars: Plan, promote, and coordinate webinars to educate and attract potential clients. * Conduct both virtual and in-person marketing activities, such as events and webinars, to strengthen brand visibility and foster audience engagement. * Analyze data and metrics from marketing campaigns to evaluate effectiveness, optimize performance, and improve return on investment (ROI). * Develop, update, and refine marketing materials, including product brochures and white papers, ensuring they are accurate, compelling, and aligned with brand standards. * Uphold and evolve brand identity consistently across all marketing materials, ensuring visual and messaging coherence. * Identify, establish, and manage content marketing redistribution channels and strategic partnerships to broaden the reach of marketing efforts. * Format reports professionally and translate key content from Chinese to English to ensure clarity and accessibility across diverse markets. * Maintain and regularly update the CRM system, safeguarding data accuracy and aligning information with sales and marketing activities for a unified approach. * Stay informed of current B2B marketing trends and emerging technologies, integrating best practices into marketing strategies. * Work closely with the sales team to support lead generation and contribute to business development activities, aligning marketing efforts with sales objectives for optimal results.

Qualifications and Requirements

* Proficiency in Microsoft Office, Adobe Creative Suite, and Photoshop * Excellent interpersonal and organizational skills * Strong writing and communication abilities * Self-motivated, detail-oriented, and committed to high standards of integrity * Ability to work effectively within a dispersed, remote team environment * Quick learner with strong adaptability to new challenges * Master’s degree in Marketing, Business, or a related field * Experience in B2B marketing, ideally in the commodities or market intelligence sector * Familiarity with CRM systems and marketing automation tools

Working Condition

Working hours

5 days / 44 hours