Marketing Manager

Description

This role is responsible for the development and implementation of comprehensive marketing and communication strategies, encompassing both online and offline channels, in alignment with the organization's overarching strategic objectives. This includes market analysis, campaign execution, team leadership, budget oversight, and cultivating relationships with external partners.

Responsibilities and Duties

* Develop and propose marketing and communication strategies to senior management, ensuring they are consistent with the organization's corporate strategy. * Create and deliver content that aligns with approved marketing strategies, ensuring accuracy, professionalism, and timeliness. * Analyze the effectiveness of marketing campaigns and evaluate their impact. * Recruit, interview, hire, and train marketing team members. * Establish marketing goals based on historical performance data and market projections. * Oversee existing product/service offerings and develop initiatives for new offerings. * Research and analyze market trends, demographics, pricing, competitor activities, and other relevant information to inform marketing strategies. * Collaborate with the marketing team to create detailed marketing plans for all media channels and sales teams. * Oversee the creation of promotional materials, website content, advertisements, and other marketing-related projects. * Communicate with media buyers, advertising agencies, printers, and other vendors to facilitate marketing project completion. * Provide comprehensive information to potential clients and represent the marketing department in key client meetings. * Manage the departmental budget to develop cost-effective marketing plans for each product or service. * Track marketing and sales data, creating detailed written reports and delivering presentations to senior executives. * Adjust marketing campaigns and strategies as needed based on data analysis and feedback. * Develop and maintain relationships with external content providers, such as publishers, to pursue publicity and promotional opportunities. * Actively contribute to enhancing the customer database. * Evaluate marketing material quotations and invoices and recommend optimal pricing and quality to senior management. * Establish and maintain strong working relationships with partner organizations, affiliates, government agencies, media representatives, and other public relations contacts. * Assist the General Manager and other senior managers with projects and other assigned duties.

Qualifications and Requirements

* Bachelor's degree in Marketing, Business, or a related field. * Expertise in media channels and client relationship management. * Excellent creative thinking, adaptability, research, analytical, writing, public speaking, and interpersonal communication skills. * Strong leadership, people management, and attention to detail. * Proficiency in marketing budgeting and organizational skills. * Copywriting skills. * Computer literacy, including proficiency in standard office software and operating systems. * Ability to multitask effectively.