Marketing Executive

Description

A dynamic and creative marketing specialist is sought to contribute to the development and execution of impactful marketing strategies. This role involves managing various marketing activities, from digital engagement and content creation to market analysis and brand management. The ideal candidate will be a passionate and results-oriented individual with a strong understanding of marketing principles and a desire to contribute to the success of a thriving food business.

Responsibilities and Duties

* Play a key role in crafting and implementing marketing plans and campaigns across diverse channels, both online and offline, to achieve organizational goals. * Oversee and enhance the company's online footprint, including website content, social media platforms, and digital advertising initiatives. This includes creating engaging content, monitoring social media interactions, and analyzing website traffic to optimize performance. * Develop compelling and informative marketing materials, such as brochures, flyers, website content, social media updates, and email newsletters. * Conduct market research to identify emerging trends, customer preferences, and competitor activities. Analyze data to assess the effectiveness of marketing campaigns and recommend improvements. * Maintain and elevate the brand identity across all marketing platforms, ensuring consistent messaging and visual representation. * Support the planning and execution of public relations activities, including media outreach, press releases, and participation in industry events and trade shows. * Partner with the sales team to develop marketing materials and tools that support sales efforts. * Assist in managing the marketing budget and tracking expenses. * Prepare regular reports on marketing activities, performance metrics, and return on investment (ROI).

Qualifications and Requirements

* Bachelor's degree in Marketing, Communications, or a related field. * At least two years of experience in marketing, preferably within the food industry. * Solid understanding of marketing principles, strategies, and tactics. * Proficiency in digital marketing tools and platforms, including social media management, website analytics, and online advertising. * Exceptional written and verbal communication skills. * Creative and innovative mindset with a passion for food. * Strong analytical and problem-solving abilities. * Ability to work both independently and collaboratively within a team. * Familiarity with the local market and consumer trends is a plus. * Experience with graphic design software (e.g., Adobe Photoshop, Illustrator) is a plus.

Working Condition

Salary

Basic Salary 2500