Digital Marketing Executive

Description

The Digital Marketing Executive is responsible for managing PPC campaigns across search engines (Google, Bing) and social media platforms (Facebook, Instagram, TikTok). This includes creating targeted campaigns, monitoring performance, and optimizing for better results using tools like Google Analytics. The role involves daily account management, reporting to stakeholders, and collaborating with internal teams to enhance campaign outcomes. Experience in leading a team is preferred.

Responsibilities and Duties

* Develop, implement, and manage PPC strategies across search engines (Google, Bing) and social media platforms (Facebook, Instagram, LinkedIn, TikTok, Spotify, Xiaohongshu). * Take ownership of assigned paid search/social campaigns to meet key performance indicators (KPIs). * Create targeted marketing campaigns based on keywords and demographics, develop ads (text and display), and ad groups to drive traffic and conversions. * Manage daily operations of PPC accounts on Google AdWords, Bing, Facebook/Instagram, LinkedIn, TikTok, etc. * Analyze campaign data using tools like Google Analytics and Google Tag Manager to identify opportunities for optimization. * Ensure best UX/UI practices for websites to maximize results from search and social campaigns. * Provide regular updates and performance reports (monthly/quarterly) to internal teams and clients. * Collaborate with cross-functional teams (Account Managers, Sales, Graphics, Web) to enhance campaign performance and client support. * Lead and mentor a team of marketing executives.

Qualifications and Requirements

At least 2-years relevant work experience in Search Engine Marketing (SEM) / Paid Search (PPC) / Social Media Marketing Proficient experience with social media platforms (Facebook, Instagram, LinkedIn, TikTok, YouTube, Xiaohongshu etc) Proficient experience with various types of campaigns such as Search, Display, YouTube, Remarketing etc. Proven track record in managing numerous clients at varying levels of media spend. With Google Adwords, Google Analytics and Facebook Blueprint Certified. Candidates with experience, but not yet obtained certification can be considered. Stay up-to-date with PPC/Social Media industry trends and developments. In-depth experience with website analytics tools. Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with client goals. Analytical, performance-driven and good problem-solving skills. Positive attitude, detailed and customer-oriented. Able to multitask and has organizational ability. Good visualisation and possess a keen eye for detail. Maintaining content and graphics as it relates to the campaign. Competency in Adobe Creative Suite such as PhotoShop, and Illustrator is a plus.

Working Condition

Working hours

5 days / 44 hours