Marketing Specialist

Description

The Marketing Specialist will oversee market research, develop effective marketing strategies, manage marketing calendars and budgets, foster exceptional customer engagement, and generate creative ideas. This role also involves executing promotional activities to enhance brand visibility and ensure consistent daily brand promotion.

Responsibilities and Duties

Marketing Strategy Development: Design and implement effective marketing strategies to drive brand awareness and customer engagement. Market Research: Conduct thorough research to identify market trends, customer needs, and competitor activities. Social Media Management: Manage and grow social media platforms by creating engaging content and campaigns. Content Creation: Develop creative marketing content, including graphics, videos, and promotional materials. Collaboration: Work closely with influencers, media agencies, and stakeholders to amplify marketing efforts. Event Coordination: Plan and execute promotional events and campaigns to boost brand visibility. Performance Analysis: Monitor and analyze the effectiveness of marketing campaigns, providing reports and recommendations for improvement. Customer Engagement: Develop strategies to enhance customer experiences and maintain strong relationships. Budget Management: Oversee marketing budgets, ensuring cost-effective use of resources. Trend Monitoring: Stay updated on industry developments and social media trends to keep campaigns fresh and relevant.

Qualifications and Requirements

Strong communication and customer service skills. Proficiency in market research and developing marketing strategies. Expertise in social media management. Excellent analytical and problem-solving abilities. Outstanding interpersonal skills. Ability to execute ideas and deliver compelling proposals to senior leadership. Previous experience in the F&B industry, with connections to F&B media, vendors, and marketers. A bachelor’s degree in Marketing, Business, or a related field is preferred.

Working Condition

Working hours

5 days / 44 hours