Marketing Executive

Description

The Marketing Executive will be responsible for supporting the coordination and execution of marketing activities within the department. This includes overseeing daily administrative tasks, liaising on brand planning, guidelines, and reports, and executing brand communication plans for in-house brands. The role involves planning and implementing campaigns across various channels such as PR, ATL, BTL, social media, digital, and events/activations as needed. The Marketing Executive will ensure that marketing campaigns are translated into cost-effective media plans and executed efficiently and on time across all appropriate platforms.

Responsibilities and Duties

Handle daily administrative tasks to support the smooth operation and coordination of the department’s activities. Collaborate closely on brand planning, guidelines, reports, and other deliverables. Develop and implement brand communication strategies for in-house brands, covering PR execution, ATL, BTL, social media, digital, and events/activations as needed. Ensure marketing campaigns are transformed into cost-effective media plans and executed across the relevant communication channels, including social media. Oversee the timely and efficient execution of all marketing activities.

Qualifications and Requirements

Diploma/Degree in Business Studies, Administration, Management, Marketing, Public Relations, or a related field. Experience in event/activation planning, media planning, digital marketing, and budget tracking. Strong project management skills. In-depth local market knowledge. Results-oriented and performance-driven. Self-motivated, independent, and proactive. Creative problem solver with the ability to adapt in fast-paced environments. Willingness to work on weekends for events/activations when needed. Proficient in MS Office, marketing software, and online applications. Familiarity with Adobe programs is a plus.

Working Condition

Working hours

5 days / 44 hours